Top 5 Beauty Retail Apps on Android in Oceania - Q3 2023

The third quarter of 2023 saw notable trends in the performance of the top 5 beauty retail apps on the Android platform in Oceania. Here's a detailed look at their weekly downloads, revenue, and active user metrics, based on data from Sensor Tower.

SEPHORA - Beauty Shopping experienced a relatively stable download rate throughout the quarter. Weekly downloads fluctuated between 1.5K and 2.2K, with peaks at 2.2K in the week of July 3 and a low of 1.5K in the week of September 18. Active users remained steady, ranging from 10.5K to 11.3K.

MECCA - Beauty Shopping also maintained consistent download numbers, with weekly downloads varying from 1.2K to 1.8K. The highest download count occurred during the week of September 4 at 1.8K. However, active user data was not available for this app.

Adore Beauty | Shop Beauty Now saw a more varied download pattern. Starting at 1.4K downloads in late June, the app experienced a dip to 965 in early September, before rebounding to 1.5K by the end of the quarter. Active user metrics were not provided.

Lush Fresh Handmade Cosmetics displayed a consistent increase in downloads, with numbers rising from 235 in late June to a peak of 393 in late August. Active users also showed growth, increasing from 226 at the start of the quarter to 349 in early September.

CHARLOTTE TILBURY experienced a significant drop in downloads, starting from 1K in late June and dropping to just 23 by early August. However, there was a slight recovery towards the end of the quarter, with downloads reaching 265 in mid-September. Active users mirrored this trend, starting at 578 and falling to 158 by early August, before climbing back to 336 in mid-September.

For more detailed insights and data, visit Sensor Tower.